Kuden Consulting
We live in the gap between strategy and execution.
Kuden helps private equity investors and their portfolio companies find where the value creation plan will break, before it does. Then we help fix it.
PE-backed B2B software businesses supported
Functions scored on one consistent model
Reference points for every metric: target, trend, benchmark
The problem
The destination is always well defined. The starting point rarely is.
Every investment case describes where the business is going. Far fewer describe, with the same rigour, where it actually is today and what has to change to get from one to the other.
That gap is where value creation plans quietly fail. Targets are set, boards review dashboards, and the first real signal arrives two quarters late.
Kuden puts the plan under pressure early. Think of holding an inner tube under water: you find the leaks by watching where the bubbles appear.
From fund level to the front line
All services
Capital Allocation Scan
A fixed-scope scan across the portfolio. Every company is scored on the same model, ranked, and read against its investment thesis, so you can see where capital and attention will do the most good.
Company Deep Dive
A function-by-function assessment of one business: go-to-market, product, engineering, finance, customer and people. Each area is tested against its own target, its trend and an external benchmark.
Go-to-Market Assessment and Planning
A hard look at acquisition, upsell, cross-sell, retention and value realisation, followed by a plan the team can actually execute. Built on methods refined across more than twenty PE-backed software businesses.
Board and Non-Executive Advisory
Non-executive and advisory roles that bring the same discipline to the board table: fewer dashboards, better decisions, and a clear line between where the board sets direction and where management owns delivery.
口伝
Kuden: knowledge passed on directly, from practitioner to practitioner.
Why Kuden
Methods earned in the work, not borrowed from a textbook.
Kuden was founded by Mark Fulford, a former operating partner at Hg who has worked inside more than twenty private equity backed software businesses. The methods here were built and tested in those rooms, and are now codified so they can be applied quickly and consistently.
About MarkStart a conversation
Test the plan before the market does.
A short conversation is usually enough to know whether a scan would be useful for your fund or your business.